In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. The initial investment ranges from $246,500 to $580,500. final four 2022 euroleague tickets. What was your plan for the first 90 days? Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Yes, we have some great products on our menu that weve crafted, but you can go off script. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. And was one in place already? Well, we just talked about Camp Sunshine and we have a smoothie called the Sunshine Smoothie that is orange and mango based. we dont want to go to Manhattan and open 30 locations. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Call now and speak to a franchise development leader. But the Mango Berry Cosmo has overtaken it. Mr. Watson was appointed the CEO position of. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. Mark serves on the board of the Institute of Certified Franchise Executives. jdoe@tropicalsmoothie.com), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Occhiogrosso: How do you see the company moving forward? We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. I think the biggest shift will take place for those restaurants that can't be open right now. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Its not just: We have snacks! We have a full-on robust kitchen thats preparing fresh products. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. Occhiogrosso: What is the mission and goal of the company over the next few years? Join our Franchise Family. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. This process only helps our individual franchisees and their bottom line, respectively.". Charles Watson, CEO of Tropical Smoothie Cafe was a recent attendee at the Fast Casual Executive Summit in Austin, Texas. Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Amid all the pandemic news and stories of how the foodservice business is coping with the crisis, I thought I'd attempt to redirect our attention today, even if only for a short while. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Today's post focus' on that topic in an interview with Charles Watson, the CEO of Tropical Smoothie Caf. No credit card required. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. The offering is by prospectus only. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. Vice President Franchise Development. Opinions expressed by Forbes Contributors are their own. It is for information purposes only. And we actually drove our comparative sales versus 2019 by 7.5%. TropicalSmoothie.com. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. Total investment for a new cafe opening ranges between $246,500 and $580,500. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Find contact details for 700 million professionals. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. It is, however, still a hefty financial investment. It is for information purposes only. Charles Watson has been the CEO since . shin numbness after acl surgery; first friday phoenix vendor application; benton high school baseball roster; surprise message link for boyfriend Watson will lead us through our next phase of strategic growth. It hopes to keep all its new customers. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Absolutely. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. We loved the idea so much we launched a nationwide campaign to donate 100,000 smoothies across the country and the response has been incredible. Glad Tidings: Are Seasonal Franchises A Good Investment? The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. I love that. TropicalSmoothie.com. I write about the franchising, restaurant and food services industry. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. If you dont have a good product, it doesnt matter. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. We set company-wide strategic imperatives around these issues immediately.". And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. Tropical Smoothie Caf works to keep its momentum. Watson:"I wanted to further instill a franchisee-first mentality. Since that time, he has led the company on its quest towards $1billion in sales by 2023. New York State Disclaimer: This advertisement is not an offering. And that really got us down this road of: What is our purpose? In July 2018, I was named interim CEO, and then permanent in December 2018.". Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Beyond that, we need to provide training. I think the greatest thing you can do in life is serve others and reap the reward of knowing youve done something good for someone else. Mark serves on the board of the Institute of Certified Franchise Executives. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. And so were going to really get to focus there. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. So well get to 50, but Im not focused on about five or six of them right now. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Mark serves on the board of the Institute of Certified Franchise Executives. And drive their economic engine. Although I did not want to focus on COVID-19 in this interview, it is difficult to ignore its impact on the restaurant community as well as franchisees in general. Costs can vary by location and the average cost is $370,000.