More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. The top 10 Super Bowl commercials that have already generated the most buzz online this year. Koepka: Zero? Budweiser. Worst Super Bowl commercials 2022 Cheetos: 'Push It' There's only one commercial that has used "Push It" appropriately in the last 25 years of commercials, and this Doritos ad wasn't. Such a lost opportunity! Super Bowl commercials 2022: Top 10 ads from USA TODAY Ad Meter AD METER Super Bowl Ad Meter Add Topic USA TODAY Ad Meter's top 10 commercials during Super Bowl 56 Rick Suter Ad. Look, anything featuring Larry David is bound to be special. To the strains of gentle flute music, an unkempt middle-aged dude floats down a river on a makeshift raft, arriving at Irish Spring, a mystical land where stinkiness is unwelcome, as one stern resident pointedly declares. Kudos to Planet Fitness for featuring someone actually relevant to the product. David predictably disses FTX (Ehhhhh, I dont think so) and FTX responds (via on-screen type) DONT BE LIKE LARRY. Which, given that we hate being told what to do (just like Larry! Meanwhile, our TurboTax expert is joined by other TurboTax experts who are each seated in a series of gratuitously large interior spaces that mechanically shift and rotate into each other in disturbing, Inception-esque ways that will have you fearing for everyones safety. Super Bowl commercials 2022: Watch all of the ads that aired on Super Bowl Sunday USA TODAY 0:00 1:32 As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56 ,. If you love Larry David, youll love cryptocurrency exchange FTXs Super Bowl ad, which stars Larry David as various versions of Larry David. In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." Says McGregor: I doubt that any one of us will look back at our lives and think I wish Id bought an even thinner TV, found a lighter light beer or had an even smarter smartphone. Do you think any of us will look back on our lives and regret the things we didnt buyand as he opens a stage door and steps out onto a sun-drenched beachor the places we didnt go? Bravo, Expedia. His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. More from Ad Age: See Mike Myers play Dr. From an Uber Eats ad starring Gwyneth Paltrow to a . More from Ad Age: Watch DraftKings daring Super Bowl commercial. According to a behind-the-scenes video, it took 47 cast members, 56 hours of rehearsals, three months of production and one expert choreographerMandy Moore of La La Land fameto create what Vroom calls Flake the Musical. Honestly, its more charming than many actual musicals weve seen over the yearsand infinitely more bearable because its over in just 30 seconds. Carvana is not one of those brands. Burger Buzz. Caddy: Yeah, really. Clever, or too clever for its own good? By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking. Hologic. Fortunately, Hera is attuned to her hubbys funkshe is (or was) the goddess of marriage, after alland knows just what to do to snap him out of it: buy him a new BMW iX. EV-il in GMs Super Bowl commercial, We love Kevin Hart. If youre a Scrubs fan, maybe thats enough? Will encouraging more consumerism by buying more Hellmanns save the planet? This was an advert by the Doritos where they were advertising how their chips are flaming hot. Vision is., More from Ad Age: Sams Club will air its first Super Bowl ad starring Kevin Hart. The beauty of this spot isnt the sight gag of people heartily digging into dishwashing detergent, diapers and kitty litter, but the spot-on casting. Some people probably thought their TVs somehow switched to old-school screensaver mode, but the quick-witted among us dutifully pointed our phones at the code and were redirected to a web page inviting us to get $15 in free Bitcoin for signing up along with a chance to win a chance to win $3 million in prizes. After a few heart-stopping maneuvers, the trio comes to rest at the crest of a snowy hill. Were not certain, but it successfully appeals to the sloth in us. But neither performer is actually shown, despite the fact that they presumably dont come cheap. He literally transforms into a cinematic action hero, complete with a catchphrase (Watch the coffee). But still, point well-taken. It doesn't take long before a full wildlife remix of Salt-N-Pepa's "Push It" takes off with water buffalo on bass and a bird (voiced by Megan Thee Stallion) singing the "ooh, baby baby" hook from the mouth of a crocodile. It dramatizes the story of brothers Robin and Brian McKeever, cross-country skiers from Calgary, Canada, who persevered in training together even after Brian began to lose his eyesight as a teenager. Matching mom and baby First Mothers Day mommy baby sloth matching shirt and bodysuit gift set - great gift for Mothers Day 22MD-010-Set . This spot for Gillette Labs with Exfoliating Bar uses the wonderful world of CGI to show that you can shave as quick as you wash your face. It portrays an average guy zip-a-dee-doo-dahing through his grooming routine as shaving cream magically appears on his mug and the razor flies into his hand. With less than a week to go before the 34th USA TODAY Ad Meter ratings kick off (on 2/9), several brands have already cut to commercial and released their 2022 in-game Super Bowl ad. ), makes us want to eat with our hands, pee in the backyard and sit in the dark. Koepka: Oh, really? Online used car marketplace Vroom packs a whole helluva lot into its Big Game spota mini musical that depicts one womans elation upon reading a message on her phone as she walks down a city street and realizes that Im finally gonna sell my car. Apparently shes in a neighborhood populated by nosy theater nerds, because suddenly everyone around her starts peppering her with questions (Was the buyer respectful?) while dancing and singing (Shes finally gonna sell her car!). The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. More from Ad Age: Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys. All-electric, Hera confirms. FTX's spot starred Larry David. Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads. The couple has decided to retire to Palm Springs, California, and while Hera seems to be adjusting nicely, Zeus doesnt quite know what to do with himself. Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. It features the "Busch guy" teaching us about wilderness survival. All of it made for an incredible USA TODAY Ad Meter, too. Thank God (or Zeus and Hera, if youre BMW). Who is this new device? queries the virtual assistant. Super Bowl Sunday will be, per usual, jampacked with ads. Zeus resentfully obliges.). Lindsay Lohan is making her comeback with Planet Fitness? Directed by Academy Award winner Chlo Zhao and titled "A Clydesdale's Journey," the spot . Lohan, it seems, has finally made her way into the Judgement Free Zone. Perhaps the best bit in this fast-moving montage is the tiny football that somehow ends up lodged in the maw of a sleeping grandma (We done killed granny!). Watch NFL NBA Soccer NASCAR Motors Golf Cycling Horses MLB Oly NHL On Her Turf NCAA BK NCAA FB AA Bowl USFL Podcasts Dog Show Skating Rugby Tennis MORE. Putting the baby in this commercial is rather like featuring Alexander Graham Bell in a spot for iPhone 13. February 11, 2022, 10:51AM 10 of 25 Dr. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. Did we mention there are zero reasons to watch this ad?More from Ad Age: Listen to music from Super Bowl 2022 commercials, This spot starts out like a Nat Geo documentary, with the sonorous Morgan Freeman mesmerizing us with a geography lesson about a time, 300 million years ago, when there was no Africa, Asia, Americas or Europeonly a super-continent called Pangea. Submissions should come only from actors, their parent/legal guardian or casting agency. Chevy/YouTube. The spot borrows from the look, feel and sound of direct-marketing charitable appeals, right down to the Do it for the phones tagline Parton delivers near the end. It was the Crypto Bowl! Edward Sutelan 2/12/2022 There are always some new advertisers that enter the mix for the Super Bowl. 1933 Philadelphia football super bowl tshirt | philly football eagles simple tee 22city-002. Are you a print subscriber? Then again, this delightfully lethargic message couldnt be better-timed for Super Bowl viewers beached on the sofa with a bag of chips and a six-pack of, well, whatever was closest. With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. What really makes the ad work is how much Cyrus commits to her role and the song, shamelessly belting out T-Mobile talking points (faster speeds nationwide!) as if this were one of her actual love songs. Wrinkles the Pug and Friends. To which Cue responds: Just wait till you see what else I can do., More from Ad Age: How COVID testing brand Cue put together a Super Bowl ad in 8 days. This years commercial transports us to the Roman Empire, where a spirited tailgate party is in full swing. YouTube. None of this makes much sense until McConaughey says, So while the others look to the metaverse and Mars, lets stay here and restore ours. Aha! Here are five of the top Super Bowl ads that have people talking: 1. Our narrator-turned-philosopher Ewan McGregor (who is known for, among other things, travel experience programs such as The Long Way Around) reminds us of whats really important in life as he strides by live commercial sets producing spots that look suspiciously like those for Budweiser (a horse and a dog in a stable), Bud Light (dueling knights reminiscent of the brands Dilly Dilly brigade) and a crew of floating astronauts (which could be from any one of a host of Super Bowl spots, none of which we can remember nowand thats the point). Michelob Ultra brings back a Big Lebowski vibe with its spot set in the bowling alley wed least like to compete in, given that its a favorite haunt of sports legends who eat 300 scores for breakfast. Chevrolet. Barbie. Super Bowl LVI will be played at SoFi Stadium in Los Angeles, CA on Sunday, February 13, 2022 at 6:30 p.m ET. As she tries to step inside her own, a sloth's hand emerges from her trailer door and removes her name tag. At the core of all that compounding, over-the-top cuteness is a simple storyline: Sally sold seashells by the seashore, as Andr 3000 explains in voiceover, but the seashells didnt sell so well, so Sally set up a seashell store on Squarespace. Golfer Brooks Koepka is deciding what to order. In a short window of 30 seconds, the ad also features cameos from former NBA player Dennis Rodman, "Jeopardy" champion Buzzy Cohen and actors Danny Trejo and William Shatner. To start, I'd love to know what's been the most fun or most surprising part of being in a Super Bowl commercial.# To quote founder Sam Walton: Capital isnt scarce. The idea behind Doritos' marketing strategy for Game Day was simple, yet innovative. With a typical audience of about 100 million U.S . Two decades ago, in the first Super Bowl after 9/11, ads focused on themes of national pride and togetherness. A bird watcher drops bags of Flamin' Hot Cheetos and Flamin' Hot Cool Ranch Doritos to the forest floor when she shifts on a tree branch for a better angle. We begin with Tommy Lee stopped on a deserted road. The whole thing is terribly sillybut the joke is elevated by the unexpected casting of a national treasure. Check out our FAQ Page. The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. Somehow concluding that shes been bettered (by $278? But the most incongruent thing of all in this oddball mashup of an ad may be the product itself: Bud Light Next, a new zero-carb brew. )and shading your rivals is, of course, a time-tested hype-generator for thirsty celebrities (and brands) everywhere. While many of the Super Bowl 2021 ads struck a more somber tone, as they were centered on the COVID-19 pandemic, it seems 2022's ads could provide some much-needed levity and give the big game a . 1 min read. But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. Booking.com says its definitely not lit. But this is a case of the brand overpromising with its teaser ads, which show the actual artists bewildered by orange-dusted animal footprints in their trailers. Super Bowl 2022: Full schedule of commercials to watch for By Lauren Sarner February 12, 2022 3:44pm Updated The tradition of offbeat Super Bowl commercials continued Sunday with a. We get it: This razor offers a speedy, dead-skin-cell-free shave. Until now. In General Motors Big Game spot, Dr. Touchdown achieved as mom and dad enter the room to see their house destroyed. in the same situation. Maybe it had Willie Nelson on retainer and had to find a use for him. album Color Me Barbra. Sure, its a 56-year-old song by a 79-year-old chanteuse, but the lyricsGotta move, gotta get out / Gotta leave this place, gotta find some place / Some other place, some brand new place work perfectly with the ads visual narrative. More from Ad Age: Why the 2022 Super Bowl makes sense for travel brands, Metas Big Game ad is supposed to be a paean to the possibilities of the metaverse, but it ends up being a real downer. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . On Sunday, the streaming company dropped a Super Bowl 2022 ad featuring Awkwafina and over two dozen actual, animal goats running around the Disney+ offices, which are revealed to be the home. As he spies a pile of invoices, the barkeep looks over to the establishments stage, where a customer performing karaoke murders the same tune. Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). Around the table they exchange the usual pleasantries and some witty banter. Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. Its rare that an ad so clearly and convincingly presents its product as a solution to a problem in the marketplaceand does so in a way thats a joy to behold. Almost. The comedic tone is jarring in a good way, which is exactly what youd expect of a commercial co-written by Rogen and his longtime collaborator Evan Goldberg (Superbad, This Is the End), who also served as director. For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . Amid this action, rhumba-style music plays, oddly accented with high-pitched warbling reminiscent of a Disney princess. Plenty of brands threw their high-priced hats into the ring. Suddenly the adult is acting like a petulant child: You vultures! Never lose confidence in how you run your business, the announcer says, adding that Intuit is bringing Quickbooks and MailChimp together to help your business set up and grow. We need help, all right, to make sense of this mess. The point of this ad is to demonstrate that even poor Seth T., who we are told was actually struck by lightning and now (sagely) tiptoes around wall sockets, isnt fazed by the electric car charging device Wallbox. Doritos has become a fixture of the time between the big. We initially wondered about this approach given that cord-cutting is already so common, but then the genius of it dawned on us: Carrey is the perfect choice to reach boomers still clinging to cable. Jones! shouts an indignant Leslie. Not so hot. Frito-Lay this morning released its anticipated Super Bowl ad starring Megan Thee Stallion and Charlie Puth, appearing as voices for jungle animals awakened by the . Actress Jamie-Lynn Siegler, who played the daughter of mobster Tony Soprano in The Sopranos, recreates his ride from Manhattan to New Jersey in the HBO series iconic opener. 0:30. Activate your account. This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. 1:23. No, wait, it was the Health-and-Wellness Bowl! 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". Here are the best (and worst) 2022 Super Bowl commercials: BEST: Silverado "Sopranos" "The Sopranos" opening credits get a makeover with Chevy's new electric Silverado and an emotional. In this spot, Carrey camps it up, marveling at Verizons 5G Ultra wideband internet for home and business thatshockinglydoes not require an installer. The best Super Bowl 2022 commercials: The ads that scored a touchdown. 10 Best New Super Bowl Commercials 2022 Dalibor Truhlar 260K views 6 months ago February Jazz Music at Bookstore Caf Space Cozy Relaxing Winter Jazz Music to Reading, Study 4K Coffee and. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). And do it in eight days. And weirdly, there is some comfort in thatfor both the viewer and the company, which must be seeing some success from a formula for which it continues to shell out millions of dollars. Bud Light Seltzer Hard Soda imagines a nightmarish, dystopian alternate universe populated by Guy Fieri clones and wannabesand ruled by Fieri himself. His caddy suggests Michelob Ultra Organic Selter because it has zero sugar and zero carbs. ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). Er, actually, it was the Celebrity Bowl! - For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. Turkish Airlines, of course. )feels tone-deaf emerging from a pandemic while there is still high unemployment and belt-tightening. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. Lets face it, the Super Bowl is a celebration of consumerism (and sometimes football), so within this context, Expedias spot promoting connection over capitalism has real stopping power. Caddy: And did I mention its organic? For one, the driver is a woman. Two inspiring brothers. What we forgotas, seemingly, did E-Tradewas that the market has changed radically since the infant savant made his Big Game ad debut in 2008. This spot is a companion piece to T-Mobiles other faux-cause-marketing Big Game commercial starring Dolly Parton (see above)which is why Parton appears at the start to give some advice to her protg (and godchild): Youve got a voice, Miley. Time to make more spacefor all of us. (Wait, wut?) The Super Bowl stands as the most-watched television event of the year. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? Making far feel close.. Were here to talk about the commercials on their own merits and demerits. Seth Rogen and Paul Rudd star in the chip company's commercial. More from Ad Age: See Vrooms new Super Bowl commercial about buying cars from consumers. Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. The series is expected to premiere on Sept. 2. Have questions about this ad or our catalog? When the camera pulls back, it reveals a kazoo player standing above her on the second floor. SoFi Stadium address: 1001 Stadium Drive, Inglewood, CA 90301. February 14, 2022. Nick Jonas crashes the party. How overwrought, overthought and vainglorious. It comes off like Toy Story without the parody. Amid the high-wattage and high-priced celebrities in this years Super Bowl ads, Kia manages to shine with a $299 robot dog. Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. in the series. Sloths. 2022 05:43 PM . More from Ad Age: Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails. Koepka: Zero? Is this a commercial for a razor or a Disney movie? This ad is not unpleasant, but its a super cheesy and puzzling choice of commercial for the ad worlds biggest event. When it comes to Super Bowl ads, Uber Eats delivers. And even worse, the spot brings to mind another light beer campaign set in a bowling alley with athletesrival Miller Lites classic Tastes great, less filling., More from Ad Age: Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Were back at the Superior Bowl. You can watch the ad here. Voice Over Bird Animals Bears, Birds, Crocodiles, Deer, Foxes, Sloths, Water Buffalo Agency Goodby, Silverstein & Partners . Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. This had to have been a bummer of a brief: Create a spot for an at-home COVID testing device to run alongside Super Bowl ads exploding with escapist humor. A fourth Tundra slides into formation, driven by Nick Jonas. More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial. But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says. When I see a problem, Parton says, Im going to fix it. Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. But fans of Dr. Voice Over, Charlie Puth . Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. Matthew McConaughey plays an astronaut in this disjointed Salesforce commercialand ends up sounding like neither an astronaut nor Matthew McConaughey, but a guy whos reciting a script written by committee. Real-life pals Paul Rudd and Seth Rogen have terrific chemistry in this faux-nostalgic Lays commercial that shows them reminiscing about good times over a bag of chips just before Rogen gets married. Oscar-winning filmmaker Chlo Zhao directs a Clydesdale a popular fixture of Budweiser commercials as it overcomes its injury with the help of a dog, a stableman and a vet. Flamin' Hot gets is own spot with Cheetos and Cool Ranch in this tortilla chips company's commercial. Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. Brand fans will love this commercial, and those who arent will surely get sucked in (Stuck in?) We just wish this ad was. More from Ad Age: Hologic makes Super Bowl debut with womens health message. Evil For GM Mike Meyers,. Why You Might Recognize The Song In Flamin' Hot's Super Bowl 2022 Commercial Youtube By Savanna Swain-Wilson / Feb. 10, 2022 12:18 pm EST If there's one thing Frito-Lay will do come Super Bowl time, it's bring the fire not only to its snacks, but also to its commercials. But it also drives home that message with subtle parodies of famed Big Game commercials. Were very happy that this Toyota ad, which premiered during the Winter Olympics, is also getting Super Bowl airtime. The bewildered birdwatcher tries to retrieve her snacks, but is denied when the charged-up sloth scampers away with the goods. Ad Age and Creativity Staff If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? Heres a roundup of some of the most notable commercials. Caddy: Yeah, zero. If Lovinger's reports are accurate, this is the most expensive Super Bowl commercial cost to date. The message seems to be that TurboTax Live experts can handle any kind of complicated scenario. Evil (Mike Myers), the supervillain from the Austin Powers movie franchise, announces that hes taken over the carmaker as he addresses his entourage from the executive floor of GMs famous Detroit headquarters. This spot is too slapstick and the execution too juvenilemaybe its aimed at game-watching kids rather than their parents? When expanded it provides a list of search options that will switch the search inputs to match the current selection. All-electric? Doritos and Cheetos have a joint commercial airing during the 2022 Super Bowl and there are some big stars voicing those animals!. And then there's the classics. Doritos Dogs - Super Bowl 2016 Commercial. Should we enjoy getting our ass kicked by a dream team of superior sports stars? Super Bowl 2022: Trailer for halftime show sees Eminem, Mary J Blige, Snoop Dogg and more join forces. Adrianne Pasquarelli (Miley Cyrus makes a cameo appearance at the end as a teaser for the other ad in this series; see below. Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. (Hey, it doesnt actually taste like a real cocktail, but at least you dont have to strain yourself with a shaker.) The 2022 Super Bowl airs this weekend but we've got an early look at some of the most exciting commercials you can expect to see during the big game. In a Super Bowl packed with a whiplash-inducing number of celebrities, Jost and Johansson come across as a friendly neighborhood couple youd like to have dinner withas long as theyre not serving oysters. Judann Pollack (Judy) is executive editor of Ad Age. But Waddingham does her best to redeem the narrative, comedically chewing the scenery here alongside her fancy hairless cat. This commercial is brilliant on two levels: Its sentiment is spot-on for a nation climbing out of a pandemic that has forced many to rethink their values and re-prioritize relationships and experiences. Either its in-your-face artiness/edginess works for you, or it doesnt. We've rounded up 25 of the best Super Bowl animal ads of all time so you can relive the greatest commercials over and over again. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. The swarm, which weaves around office and residential towers, briefly changes shape to create a giant thumbs-up, which presumably was meant to make the swarm look friendly, but instead made us think of Facebooks logo. A deer and bear also find themselves hooked after tentative first bites, their collective hisses, snorts and coughs inspiring a nearby fox (voiced by Charlie Puth) to get a beat going. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Super Bowl trends have always mirrored the cultural mood. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. But despite all the antics, its not that interestingits just a montage of reckless behavior (which is probably not the best message for a gambling app).
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