who are the stakeholders of easyjet who are the stakeholders of easyjet

Customer, Airline Assignment The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. Telephone Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. To have happy customers a firm ha sto create expectations and meet them. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . In addition, Marketing Analysis of easyJet The cookie is used to store the user consent for the cookies in the category "Analytics". TABLE CONTENT Lecture : Pricing and Costing Describe the product; you need to cover all the elements (core benefit actual product and augmented product) Airline, MARKETING RESEARH PROJECT Which stakeholders are critical to the business? 3.3 Promotion 7 You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Germany Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. Updated: Feb 28th, 2023. Ways of Working Strategy. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. easyJet holidays was . Business model, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Airlines which fail to comply with strict, Premium The cookie is used to store the user consent for the cookies in the category "Other. They contracted to buy 12 brand new 737s from Boeing in 1997. Airline, Stakeholders We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. More than 29 million passengers carried by the largest airline company EasyJet in the UK. Efficiency-driven operational model ( tutto quello che c e scritto sotto) [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. [23] Over the course of 2005, FL increased its share in the company periodically to 16.9%,[23] fuelling speculation that it would mount a takeover bid for the UK carrier. We are a low-cost European point-to-point airline. Southwest Airlines Stakeholder 3.5.2 Boarding the plane 10 Introduction British Airways Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. 1st Business: Nike Income statement 3.5.1 Check-in 9 [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. It is corporates, Premium Creating brand awareness ( 10% of Easyjet revenue were spent in advertising) Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Alternatively, customers can book accommodation separately at the EasyJetHotels website. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Therefore it has to be differentiated with marketing processes. The second "downstream" batch consists of both those who . The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. The company's sustainable business model aims to make travel easy and affordable, while driving growth and . Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. Stakeholder The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. 's total fleet comprises entirely Airbus aircraft. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Political and Legal impacts 5 Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. INTRODUCTION The authors' study argues that the social . Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. Easyjet has benefits from low price just . Employment A stakeholder is someone who holds and interest in the company. EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. [85], EasyJet serves 136 destinations (as of February 2019). When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. [22][109][110], In December 2001, the airline switched from a third-party reservation system to an in-house system. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Premium The airline modernised the building and painted it orange. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Debt Collect and evaluate economic factors which might influence EasyJet general business environment. Generally Accepted Accounting Principles. [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. Environmental impacts 9 Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. Stakeholder analysis, Stakeholder Relationships This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. Airline Passengers occasionally had to wait longer for reimbursement of their expenses. US Airways. EasyJet's biggest shareholder, the . Low-cost carrier Thu 28 May 2020 04.59 EDT. Despite some previous concerns about the purchase from key shareholders, the need to . [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. This cookie is set by GDPR Cookie Consent plugin. Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). The aim of this business is to provide and develop products for athletes of every ability and to make sure their products help athletes reach their potential. [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. Technological impacts 8 Business model, brand and the way the brand owner defines what the brand stands for overlap as much as possible. These are stakeholders who are directly affected by a project, such as employees. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. As a result the low-cost airlines (LCA) are flourished. A shareholder can be a stakeholder. Germany The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. Table of Contents ABSTRACT i Low-cost carrier 10. The first aircraft, an Airbus A320, was re-registered as OE-IVA. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. [94], EasyJet has a reward miles sharing agreement with Emirates. "Stakeholders of easyjet" Essays and Research Papers. Easyjet. Stakeholder, Stakeholder Expectations They can consist of e-tickets, online booking and travel services. INTRODUCTION vii In April 1998 EasyJet went online. Global Politics A. Heywood. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. EasyJet endeavours to respect the principles of the ILO . In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. These cookies will be stored in your browser only with your consent. [22] In 2002, rival airline Go Fly was purchased for 374 million; the airline inherited three new bases from Go, at Bristol Airport, East Midlands Airport and London Stansted Airport; the acquisition of Go almost doubled the number of Boeing 737-300 aircraft in the EasyJet fleet. However, you may visit "Cookie Settings" to provide a controlled consent. 3.1.1 Price List 4 [10][27], In 2002, the airline opened its base at Gatwick Airport. During 2017, 'Air Time' was introduced on some EasyJet Switzerland flights, which enables passengers to connect to watch a selection of films and read books through an on-board WiFi network; this service is provided by Rakuten. [50], Initially, EasyJet's employment strategy was to maintain control with minimal union involvement. Business Model Analysis Popular books for Law and Public Services . As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Start a PESTEL analysis for the general business environment of EasyJet. It is more suitable for students and ordinary income people. Interviews by Ross Falconer. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. 5. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. [82] In July 2017, EasyJet announced that it has applied for, and was subsequently granted by the Ministry of Transport, an Austrian Air Operator Certificate (AOC) and operating permit, thereby establishing EasyJet Europe. 3.4 Place 8 Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. [17], On 10 September 2021, the company claimed it had rejected a takeover bid from rival Wizz Air. Low-cost carrier Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. The Holidays business segment sells holiday packages. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. [89][90], In 2013, EasyJet entered a commercial agreement with Transaero Airlines to set up a codeshare agreement,[91][92] whereby Transaero acquired the right to sell a certain number of seats on EasyJet's Moscow (Domodedovo) London (Gatwick) route. Employment An example of this is when ''Go'' a budget airline owned by British Airways was taken over by EasyJet in 2002. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Best Essays. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Other impacts 10 In the sense these parties anticipate many from the organization. 4 min. Travel Transport and Logistics [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. Low-cost carrier [22], In December 1997, one of EasyJet's design and advertising agencies suggested to Stelios Haji-Ioannou that he should consider trialling a website for direct bookings. [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. Executive Summary 1 Stakeholders can affect or be affected by the organizations actions objectives and policies. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. Political Factors Customer service should consider the following legal factors when exploring a new market. Recommendations: 15 London Gatwick Airport Henderson, L. Neasham . When flights are cancelled, passengers are supposed to be reimbursed within one week. Competitors and competitive advantage 11 While various amounts held determine their actual control of the business, Premium Shareholders . Analytical cookies are used to understand how visitors interact with the website. Low-cost carrier Airline, Impacts of Tourism OPPORTUNITIES Best EasyJet Topic Ideas & Essay Examples. Management EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Airline The organisation mainly expands through acquisitions 4. Easyjet stakeholders. Bennett. What are various methods available for deploying a Windows application? This cookie is set by GDPR Cookie Consent plugin. London Gatwick Airport Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. I have found this less to be the case with easyJet, and most of the . [95], EasyJet plc. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? Also the product that airlines serve is a somewhat typical service. This report will consist of an analysis of EasyJet's macro and micro marketing environment. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. 3.5.3 Customer support service 10 Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. Return on capital, Premium You also have the option to opt-out of these cookies. Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Air France A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. Strategic management References: list [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. What experience do you need to become a teacher? The company was founded by . Shareholders Regarding his rumored annual pay of 740,000, it is believed he asked the board that it be reduced to 706,000, his predecessors last salary. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Ansoff's Matrix. II/ Comparison, Premium [63] In October 2018, EasyJet stated that progress was being made on its electric ambitions and that the partnerships planned to test a nine-seater electric plane as early as 2019. This has also led to a class-action lawsuit against the company which 10,000 of its customers have apparently joined. [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. Stakeholder theory. Simple & Easy EasyJet Titles. A stakeholder is a person group or organization that has interest or concern in an organization. Airline [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. It has 29 bases across Europe, the largest being Gatwick. 1 Brief history of Easyjet 3 Stakeholder Engagement Given that the Company's principal activity is to operate an AOC and provide seat capacity to a fellow easyJet Group subsidiary and is part of the easyJet Group, to ensure an efficient and more effective approach much of the Company's stakeholder engagement takes place at a Group level. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). Changes in the macro-environment factors can have a direct impact on not only the Easyjet Plc but . EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Who are EasyJet stakeholders? [121], On 14 December 2004, EasyJet and Hotelopia, a subsidiary of First Choice Holidays, launched the co-branded EasyJetHotels accommodation booking service. [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. Kyoto Protocol To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material.