kpop fans demographics kpop fans demographics

It's easy! Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. The K-Pop wave has been well documented in the United States. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Youve successfully signed in. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. As a Premium user you get access to the detailed source references and background information about this statistic. to incorporate the statistic into your presentation at any time. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Chart. Show publisher information Top North and South American Cities for K-Pop. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. However, Africa is completely ignored in the discussion. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Check out our five best free-to-play Kpop games made especially for KPop fans. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. Happy reading! So, whats the most favorite K-pop group based on this survey? Currently, you are using a shared account. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. It isn't just BTS fans who are this passionate. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Male idol groups are usually like 95%+ women. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Please create an employee account to be able to mark statistics as favorites. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Check your email for magic link to sign-in. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Get full access to all features within our Business Solutions. Please do not hesitate to contact me. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. You may opt-out by. Fans waited in line for days to see . Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. In, Korean Foundation for International Cultural Exchange. The ideal entry-level account for individual users. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. [Online]. statistic alerts) please log in with your personal account. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. They have no real life knowledge so they just believe and go hard for anything. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. If you are an admin, please authenticate by logging in again. BTS's Jin updates his Instagram for the first time in 2023! K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Througha proactive, data-driven approach to growing their audience. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Korean Foundation for International Cultural Exchange. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. just 24% belonged to that demographic when tickets to the Map of . The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. You'll see that there is a near-linear relationship between followers and mentions. Your home for data science. In, Korean Foundation for International Cultural Exchange. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. The Western Hemisphere: K-Pop Consumption and Engagement. K-Pop's wide appeal across Asia is due to several factors. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). 28 Feb 2023 06:29:24 This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Made by: sunshinejoonie. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Here, Im using Python as the programming language. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Top Asian Cities for K-Pop Top North and South American Cities for K-Pop. Business opportunities soon followed. Business opportunities soon followed. allkpop is a registered trademark of 6Theory Media, LLC. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This is consistent across both Instagram Followers and YouTube Views. One of the administrators behindthe BTS on Billboard! Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. You only have access to basic statistics. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. You can also find the Tableau Public visualization dashboard I've created to support this article. Opinions expressed by Forbes Contributors are their own. As for gender, female respondents dominate the survey results with a total of 94.58%. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Korean Foundation for International Cultural Exchange. Finally, audiences who are 55 years old and above make up 2% of site traffic. Korean Foundation for International Cultural Exchange. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. A paid subscription is required for full access. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. This number was for those searching for a ticket to a BTS concert on the ticketing website. Love that more females are listening to female groups. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Profit from the additional features of your individual account. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. You can only download this statistic as a Premium user. Considering the fact that young women make up a significant demographic in K-pop . Dec 28, 2020. Can ifans use melon? In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! Audiences who are 45-54 years old make up 7% of traffic to the site. Learn more about how Statista can support your business. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. There are 240 respondents in this survey with 140 of them come from the US. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Halaman Selanjutnya. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . In the past week, they sawover 24million, more than 14,000 times what's expected. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. Visuals Visuals Visuals. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Korean Foundation for International Cultural Exchange. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. Contrarily for males, the money that they spend is around $50 to $100. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Uncover where K-Pop has made its mark globally and where its biggest audience lies. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. This is unsurprising given its large multi-cultural population. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. statistic alerts) please log in with your personal account. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. 1. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. The industrys significant growth also leads to the significant growth of a number of fans all around the world. Other East Asian countries have a somewhat misleading representation within this data. . Here for the Music. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. That is about 15,000 more than expected for an artist with her 85 million followers. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Korean Foundation for International Cultural Exchange. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. The money is mostly obtained from parents or working part-time jobs. name in many more countries and that they will gradually continue rising even higher," CJ wrote. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. How old are K-pop fans? 7) when looking at Instagram Followers. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers.